BlissClub Raises ₹160 Crore in Series B to Scale Athleisure and Expand Offline
Bengaluru-based D2C athleisure brand BlissClub has raised ₹160 crore ($16.8 million) in a Series B funding round led by Singularity AMC. Founder Minu Margeret and her partner Vidit Aatrey also participated in the round, alongside existing investors Elevation Capital and Eight Roads Ventures.
The fresh capital will be used to expand into new categories, scale the company’s offline retail presence, strengthen product development, and hire talent to support its next phase of growth.
Building on Earlier Momentum
BlissClub had previously raised $15 million in its Series A round in May 2022. That round was led by Eight Roads Ventures with participation from Elevation Capital. The latest raise builds on that foundation and reflects continued investor confidence in the brand’s trajectory.
Founded in 2020 by Minu Margeret, BlissClub began as a direct-to-consumer brand focused on technical activewear designed specifically for Indian women. The company has since evolved into an omnichannel business. It now operates more than 40 retail stores across India and has recently launched a menswear line, broadening its addressable market beyond its original core audience.
Product Focus and Distribution
BlissClub’s portfolio includes leggings, tops, outerwear and accessories. The brand develops its products through in-house research and sourcing, with an emphasis on functional apparel suited to Indian body types, climate and lifestyle needs.
The company sells through multiple channels: its own website, major marketplaces, and a growing network of offline retail stores. This mix allows it to reach customers who prefer online convenience as well as those who want to try products in person before purchasing.
Why the Funding Matters
The Series B capital arrives at a point when BlissClub is transitioning from a pure D2C player into a broader lifestyle and retail brand. Expanding offline presence is a key priority. Physical stores help build brand trust, allow customers to experience fit and fabric quality, and create a stronger connection in a category where touch and feel remain important.
Category expansion and deeper investment in product development signal an intention to move beyond core activewear into adjacent apparel segments. The recent entry into menswear already points in that direction. Strengthening the team through new hires will be essential to execute these plans at scale while maintaining product quality and brand consistency.
Position in the Athleisure Market
India’s athleisure and activewear market has grown steadily as more consumers incorporate fitness, comfort and versatile clothing into daily wear. Brands that combine functional design with a clear understanding of local preferences have found room to grow alongside both global players and other domestic D2C labels.
BlissClub’s early focus on technical apparel for Indian women helped it differentiate in a crowded space. The shift toward an omnichannel model and the addition of menswear suggest the company is now aiming for broader relevance while trying to retain the product-led approach that defined its first phase.
Looking Ahead
With Singularity AMC leading the round and continued support from Elevation Capital and Eight Roads Ventures, BlissClub has additional resources to test new categories, open more stores, and invest in the systems and people required for larger-scale operations.
The coming period will likely focus on execution: rolling out new products thoughtfully, expanding the retail footprint without diluting the brand experience, and building the organisational capacity to support growth. For a brand that started with a clear point of view on women’s activewear, the Series B marks a transition toward becoming a more expansive apparel player in the Indian market.
BlissClub’s journey from a 2020 D2C launch to a multi-channel business with more than 40 stores illustrates how focused product development and gradual channel expansion can create a platform ready for the next stage of growth. The latest funding provides the fuel to pursue that stage with greater ambition.