NEWS

Ecosoul Secures ₹45 Crore Debt from Bajaj: Fueling Growth in Sustainable Living

Introduction

EcoSoul, the India-founded D2C brand focused on eco-friendly home essentials, has taken a significant step forward in its growth journey. The company recently secured a ₹45 crore debt infusion from Bajaj Financial Securities, signaling investor confidence in its sustainable mission.

About EcoSoul

Founded in 2020 by Rahul Singh and Arvind Ganesan, EcoSoul specializes in home essentials crafted from sustainable materials—such as palm leaves, bamboo, sugarcane bagasse, and PLA.Entrackr Their range includes bamboo chopping boards, biodegradable cups, and palm leaf plates, with a portfolio boasting 1,800+ products across 50+ retail stores spanning India, the USA, Vietnam, and China.

Funding Details & Strategic Use

In a recent filing with the Registrar of Companies, EcoSoul revealed that it issued 7,500 compulsory convertible debentures (CCDs) at a face value of ₹60,000 each, raising a total of ₹45 crore from Bajaj Financial Securities. The funding will be deployed to support working capital needs and general corporate objectives.

Growth Metrics

EcoSoul’s performance reflects rapid traction. For FY24, the company clocked revenue of ₹26.8 crore—impressive 40% YoY growth—though it reported a loss of ₹4.6 crore. These metrics highlight EcoSoul’s strong revenue momentum while reminding us of the investments needed to scale sustainably.

Why This Debt Raise Matters

Sustainable growth: Using debt allows founders to retain equity control while fueling expansion.

Eco-driven investor interest: Bajaj’s backing underscores growing institutional support for green consumer brands.

Market confidence: A capital infusion of this scale sends a clear message in the D2C and eco-conscious segments.

What’s Next for EcoSoul?

Scaling inventory and outreach: With 1,800+ SKUs already, EcoSoul is poised to deepen its retail footprint and expand product lines.

International expansion: Presence in multiple countries suggests further geographic growth.

Approaching profitability: Funding focused on operational efficiencies may help narrow current losses and unlock sustainable margins.