How Three Young Entrepreneurs Are Using AI to Bring Back the Stories Our Nani and Dadi Once Told Us
In an era where children can effortlessly identify superheroes from global franchises but struggle to recognize characters from India's own storytelling heritage, three young entrepreneurs are on a mission to bridge that gap.
Srijan, Agnik Misra, and Krish Kishore are the founders behind Inculcate Kids, an initiative focused on bringing back the stories that generations of Indian children once heard from their nani, dadi, nana, and dada before bedtime.
Growing up, many Indian children fell asleep listening to stories passed down through generations. These stories were more than entertainment. They carried values, imagination, culture, and a sense of belonging. For decades, they helped shape childhoods across the country.
Today, however, childhood looks very different.
Instead of hearing stories rooted in their own culture, children increasingly spend their evenings consuming global digital content, often disconnected from the traditions and characters that shaped previous generations.
The founders of Inculcate Kids saw this shift not simply as a technological change, but as a cultural one.
"We realized that today's children know far more about fictional universes from around the world than the stories that have been part of Indian childhoods for generations," says Krish Kishore. "We wanted to find a way to make those stories relevant again."
Backed by ISB D-Labs, the team is building Inculcate Kids with the vision of reviving regional storytelling for modern children. Their approach combines technology with culture, making stories from different parts of India accessible in regional languages and formats that resonate with today's generation.
Rather than treating storytelling as a thing of the past, the founders believe it can become one of the most meaningful parts of a child's future.