Lickicious raises ₹19 crore to scale towards ₹100 crore annual revenue Prath Ventures leads institutional backing as Lickicious expands categories, channels and manufacturing capabilities
Mumbai, 7 September 2026: Lickicious, the digital-first pet food brand operated by Nuvexo Wellness Private Limited, has secured ₹19 crore in growth capital through a combination of equity and institutional debt as it sets its sights on scaling towards ₹100 crore in annual revenue.
Prath Ventures is the company’s lead institutional investor. The founders of Atomberg and several senior industry CXOs are also among Lickicious’ early backers.The capital will be deployed behind three priorities: Capacity, Capability and Category — as Lickicious expands from a focused digital-first pet food business into a broader, multi-category and omnichannel pet nutrition company.As part of this next phase, Lickicious is developing a 60,000 sq. ft. manufacturing and distribution footprint to increase production capacity, improve supply reliability and strengthen end-to-end control over product quality.
The company will also invest in building capabilities across research and development, quality, manufacturing, supply chain, brand and commercial functions, while expanding its portfolio across products, formats, species and sales channels.The ₹100 crore annual revenue ambition represents an important milestone in Lickicious’ larger goal of becoming one of India’s top three pet food companies within the next decade.“A good-looking bag can win the first order. Only good food wins the next ten,” said Shashwat Sahai, Co-founder, Nuvexo Wellness Private Limited. “Our next phase is not only about selling more, but also about building the capabilities required to become a much larger pet food company: better products, stronger manufacturing, a stronger brand and the people who can build all three.”
“We are investing in Capacity, Capability and Category together. We want greater control over how our products are developed and made, while expanding the number of categories and channels in which Lickicious can compete. ₹100 crore in annual revenue is an important milestone for us, but the larger ambition is to build one of India’s top three pet food companies over the next decade,” Sahai added.
“India’s pet food market is moving from being primarily distribution-led to becoming increasingly product- and trust-led,” said Harmanpreet Singh, Managing Partner, Prath Ventures. “Lickicious has demonstrated a strong understanding of Indian pet parents, a differentiated product proposition and disciplined execution across digital channels.”
“The company is now investing in the capabilities needed for its next stage of growth: from manufacturing and product development to category and channel expansion. We believe this can create a strong foundation as Lickicious scales towards becoming one of India’s leading pet food companies,” Singh added.
About Lickicious:
Lickicious is a pet food and nutrition brand operated by Nuvexo Wellness Private Limited. Founded in 2024 by Shashwat Sahai and Chandan Jha, the company is built on the belief that pet parents should not have to choose between food their pets enjoy and nutrition they can trust. Lickicious develops food and nutrition products for dogs and cats in India, with a focus on Palatability, Transparent Nutrition and Reliable Quality. The company is expanding its manufacturing, product development, brand and distribution capabilities as it builds a multi-category pet nutrition business.