POP partners with LazyPay to launch POPchop, bringing flexible Pay-in-3 payments to Gen Z ahead of the festive season
The launch comes ahead of India’s peak festive shopping season, spanning October to December, when consumer spending rises across categories such as fashion, electronics, gifting, travel and lifestyle. Available on POP, POPchop gives young consumers greater flexibility to manage seasonal spends without paying the entire purchase amount upfront.
With over two million users, POP has built an integrated ecosystem spanning UPI payments, POPcoins rewards and commerce.
POPchop marks POP’s entry into embedded credit as India’s formal credit market continues to expand, particularly among younger consumers. According to TransUnion CIBIL, the share of credit-eligible Indians who have accessed retail credit at least once has more than doubled from 35% in 2017 to 74% in 2026, with younger borrowers among the key drivers of this expansion.
For POP, this creates an opportunity to bring credit into an ecosystem where young consumers already pay, earn rewards and shop.
POPchop is being enabled through partnerships with regulated lending institutions, including PayU Finance India Private Limited, with LazyPay as a partner. Additional lending partners are expected to be added over time. Eligible users can make multiple purchases within their available limit. The eligibility, credit limits and underwriting decisions currently remain with the respective lending partners.
Early adoption has been strong, with close to 20% of POPshop orders being placed through POPchop while the product was still in limited rollout. Around 40% of early POPchop customers are accessing credit for the first time and 60% return to shop again the following month. Early usage shows consumers turning to POPchop for larger monthly purchases and to manage their budgets for higher-value products.
Bhargav Errangi, Founder of POP, said, “POPchop is our biggest product bet on how young India is changing the way it uses credit. For many consumers, the challenge is not necessarily affordability but managing the timing of purchases against monthly cash flow, and working with LazyPay has helped us bring this flexibility directly into the shopping journey, making it simpler for eligible users to spread their payments over time. Two in five of our early POPchop users are accessing credit for the first time, which makes transparency and responsible usage especially important. By bringing flexible credit into a platform where young consumers already pay, earn rewards and shop, we want to give them greater control over how they manage their money.”
Ankit Nahata, Business Head, LazyPay, said, “Young consumers are increasingly looking for financial products that offer flexibility and transparency while fitting naturally into their everyday shopping journeys. Our partnership with POP brings together POP’s strong engagement among digitally native consumers with LazyPay’s experience in delivering convenient, digital credit solutions. By enabling Pay-in-3 within POPshop, we are making flexible credit more seamlessly accessible at the point of purchase, while maintaining a focus on responsible usage and transparency. This partnership reflects our broader effort to build digital credit solutions that are relevant to the evolving needs of India’s consumers.”
POPchop also builds on strong engagement across the POP platform, with UPI retention at 94% and 60% returning to place another order within the following month. Within POP’s commerce and rewards ecosystem, around 42% of users redeem POPcoins within a 90-day shopping window and a significant portion of POPshop customers return for a second purchase.
Alongside the launch of POPchop, POP also announced its 45-day festive sale, “POP goes Ulta Pulta – Zero Sense Deals,” which went live on September 30 on POPshop. The sale will combine shopping offers with POPcoins discounts of up to 50–60% on eligible purchases, additional rewards on select deals and prize opportunities, including an iPhone Duo. Eligible customers can use POPchop to shop with ₹0 upfront and split the purchase amount into three instalments over three months.
The sale will also feature new brand launches on the platform, including New Balance, Google Fitbit, Skullcandy, Mokobara, Comet, Cumin Co., Samsonite, PALMONAS, American Tourister, Wonderchef, NUUK, Nobero, Frido and Cult. Offers will span fashion, fitness, travel, beauty, wellness, electronics and lifestyle, with new deals introduced throughout the 45-day period, subject to campaign terms and eligibility.
Founded in 2023 by former Flipkart executive Bhargav Errangi, POP has already built a Pay–Earn–Shop ecosystem for digitally native young Indians across UPI payments, rewards and commerce. With POPchop, POP is expanding its ecosystem to include flexible credit, giving young Indian consumers another way to manage purchases and cash flow within the platform they already use.