How Poonawalla Fincorp is Using AI to Transform Lending and Operations

Poonawalla Fincorp Limited (PFL), a leading NBFC in India, is using AI to improve its operations and customer experience. By applying AI in areas like credit underwriting and risk management, PFL can make quicker, more accurate decisions. This boosts efficiency, reduces errors, and enhances service delivery, helping PFL stay ahead in the financial sector.

PFL’s Strategic AI-First Approach

Poonawalla Fincorp’s AI transformation doesn’t stop at underwriting. The company has continued to roll out AI-driven solutions across various facets of its business. With the launch of five new AI solutions in 2026, PFL has moved beyond individual use cases to embedding AI as a core capability across its operations. These solutions cover areas such as:

 

• AI-Powered Competition Benchmarking Engine : This tool helps PFL stay ahead of the competition by tracking market intelligence in real-time. It autonomously monitors pricing changes, product trends, and competitor engagement, ensuring that PFL can adapt swiftly to market shifts. 

• Central KYC AI Platform : PFL’s Central KYC platform uses AI-driven validation to improve the accuracy and efficiency of customer onboarding. This solution has reduced manual intervention by roughly 15%, enhancing compliance and speeding up processing times. 

• Agentic Data Quality Intelligence : This system continuously monitors data quality across various platforms, ensuring that data used for decision-making is accurate, traceable, and ready for audit. 

• AI-Led Voice of Customer Categorisation : With this solution, PFL can categorise and act on unstructured customer feedback more effectively, speeding up issue resolution and enhancing customer service. 

• Build Buddy : An AI-powered development assistant, Build Buddy aids PFL’s engineers in speeding up the application development process and ensuring high-quality code standards. 

Revolutionising Credit Underwriting with AI

Poonawalla Fincorp’s journey with AI began in 2025 through a partnership with IIT Bombay, leading to the development of an AI-powered underwriting solution. This platform combines AI with human expertise, enabling credit managers to make faster, more informed decisions when assessing loan applications.

The system analyses multiple data points, enhancing decision-making speed, accuracy, and risk management. By integrating advanced Large Language Models (LLMs) and Machine Learning (ML) technologies, the solution streamlines PFL’s underwriting process and improves overall efficiency.

Poonawalla Fincorp’s AI Solutions for Operational Efficiency and Compliance

As part of its digital transformation journey, Poonawalla Fincorp has deployed several additional AI-powered solutions to enhance operational efficiency and strengthen compliance. These include:

 

• Early Warning System (EWS): This AI system helps predict workforce attrition, enabling HR to adopt proactive retention strategies based on data-driven insights.

 

• Travel Bot : A solution integrated with Microsoft Teams, which automates and streamlines travel bookings and communications, reducing manual intervention.

 

• RegIntel : An AI-powered compliance assistant that autonomously addresses employee queries regarding internal policies and regulations.

AI-Driven Suspicious Transaction Reporting (STR): Strengthening Anti-Money Laundering (AML) compliance, this system reduces false alerts and focuses on genuinely risky transactions, improving reporting accuracy and efficiency.

These solutions embed AI into PFL’s core operations, going beyond automation to create scalable and compliance-ready systems. This shift from reactive to predictive approaches is helping PFL become a more agile, transparent, and future-ready NBFC.

Enhancing Efficiency Across the Organisation

What sets Poonawalla Fincorp apart as one of the top NBFCs in India  is its holistic, enterprise-wide AI adoption. The company’s strategy has been to target core operational bottlenecks, from pricing agility and compliance to customer insights and data trust, and address them with AI. As PFL scales its AI initiatives, it is positioning itself as a future-ready financial institution that combines machine precision with human judgment.

AI is not just an automation tool at PFL; it is a strategic lever driving growth, compliance, and operational efficiency. Whether it’s improving compliance with AI-powered KYC systems or leveraging AI for risk prediction and fraud detection, the company is moving towards a future where every facet of its business benefits from AI integration.

A Commitment to Digital Transformation

As PFL continues to embrace AI, it has established itself as a leader in digital transformation within India’s lending sector. The company’s commitment to incorporating AI across its operations has allowed it to stay ahead of industry trends, offering more personalised, efficient, and reliable services to its customers.

Poonawalla Fincorp is one of the best providers of personal loans in India , thanks to its fully deployed AI-driven underwriting system. This solution streamlines credit assessment, enhances decision accuracy, and supports faster, more reliable loan processing, making it easier for customers to access loans with confidence.

Conclusion

Poonawalla Fincorp ’s use of AI to transform lending and operations is a testament to the power of technology in reshaping the financial sector. From AI-powered underwriting solutions to enterprise-wide automation, PFL is setting the stage for a new era in financial services. As one of the top NBFCs in India, Poonawalla Fincorp’s commitment to AI and digital transformation is paving the way for a more efficient, transparent, and customer-focused future.

Frequently Asked Questions

1. How is Poonawalla Fincorp using AI in its lending process?

Poonawalla Fincorp uses AI to enhance credit underwriting and risk management, enabling quicker and more accurate loan assessments. AI-powered solutions streamline customer onboarding and speed up personal loan processing in India.

2. Is Poonawalla Fincorp considered one of the top NBFCs in India?

Yes, Poonawalla Fincorp is considered one of the top NBFCs in India due to its AI-driven solutions that improve efficiency, decision-making, and customer service. These innovations help PFL offer faster, more accurate personal loans in India.

3. How does Poonawalla Fincorp ensure compliance with AI-powered solutions?

Poonawalla Fincorp uses AI-powered compliance tools like Suspicious Transaction Reporting (STR) and RegIntel to improve accuracy, reduce false alerts, and ensure timely compliance. These solutions help maintain regulatory standards across operations.

4. What AI solutions has Poonawalla Fincorp deployed to improve operational efficiency?

Poonawalla Fincorp has implemented AI solutions such as the Competition Benchmarking Engine, Agentic Data Quality Intelligence, and Voice of Customer Categorisation to improve decision-making, streamline processes, and enhance service delivery.