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NVR Fashion: Built by a Woman, Powered by Women, Chosen by Millions
Startup Stories

NVR Fashion: Built by a Woman, Powered by Women, Chosen by Millions

1 week ago
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When Nikita Gupta started NVR Fashion in Jaipur, it wasn’t with the goal of building a large
brand overnight. It began with something far more personal a genuine love for jewellery and
a simple belief that fashion accessories should be trendy, skin-friendly, affordable, and easy
to access.
What started as a passion gradually evolved into NVR Fashion, an online-first fashion
jewellery brand that today has a strong presence across major e-commerce marketplaces,
quick commerce platforms, and its own D2C website Nvrfashion.com.
 

The Founder’s Journey

For Nikita, the journey of entrepreneurship has always been closely tied to real life. Building
NVR Fashion meant balancing ambition with responsibility managing personal commitments
while steadily growing a business from the ground up. This balance shaped the brand’s
values: resilience, empathy, and consistency.
As a woman entrepreneur, Nikita focused not just on growth, but on building an organisation
that reflects her own journey. Today, over 80% of NVR Fashion’s workforce consists of
women, making it a truly women-led and women-powered enterprise.
 

From Jaipur to 3 Lakh+ Orders

Starting from Jaipur, NVR Fashion has scaled its operations across India, successfully
delivering 3 lakh+ orders to customers nationwide. With in-house design and production ,
the brand maintains quality, consistency, and speed at every step.
Beyond business growth, NVR Fashion is committed to creating, supporting
employment while contributing to lifestyle improvement for underprivileged sections
of society, making fashion not just accessible, but empowering.
 
● Leading e-commerce platforms
● Quick commerce channels
● Its own D2C platform
 
NVR’s consistent performance has earned strong industry recognition. The brand
has been named a Myntra Rising Star , selected as a D2C brand on Zepto , is a Gold
Seller on Flipkart , and ranks among the top 5 brands across leading platforms such
as Swiggy Instamart , Nykaa , and AJIO milestones that reflect its growing presence
and impact in India’s fast-evolving fashion commerce ecosystem. 
 

Expanding Beyond Online Shopping

Over time, NVR Fashion has seen its designs reach wider audiences through collaborations
and curated styling opportunities, reinforcing the brand’s ability to create jewellery that worksboth on-screen and in real life. This growing visibility reflects how NVR’s designs resonate
beyond just online carts, becoming part of everyday fashion choices.
 
Jewellery That Connects
 
NVR Fashion is built around understanding modern customers. Every collection focuses on:
 
● Trendy, everyday-friendly designs
● Skin-safe materials for comfortable wear
● Accessible pricing without compromising on style
 
The brand’s mission is simple yet deeply personal:
“To touch the hearts of customers and become a one-stop destination for all fashion
jewellery needs.
 
The Road Ahead
While digital platforms continue to drive NVR Fashion’s growth, the vision extends beyond
online success. The brand’s next chapter includes plans to establish offline retail stores,
allowing customers to experience NVR’s designs in person and deepen their connection with
the brand.
By growing GLOBALLY, the brand aims to build real connections, lasting trust, and
create impact by making fashion experience that feels truly personal, no matter
where you are.
 

More Than a Jewellery Brand

NVR Fashion is not just about accessories it’s about a woman building a business with
purpose, creating opportunities for other women, and earning the trust of lakhs of customers
across India.
From Jaipur to pan-India, from a passion project to 3 lakh+ orders, NVR Fashion stands as a
reminder that meaningful brands are built with patience, people, and belief.
 
For more such news check out our recent post in Succes stories 

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