In a society where graduates from premier institutions like IITs and IIMs are often expected to pursue high-profile corporate careers strategising in boardrooms and leading multinational teams two founders chose a very different path.
Vikas Agarwal, an IIT–IIM alumnus with over a decade of experience in marketing and business development, and Khushboo Gupta, an accomplished FMS graduate with deep expertise in research, analytics, and consulting, stepped into one of India’s most overlooked and unorganised sectors: laundry and dry cleaning
Often seen as unglamorous and operationally messy, the laundry industry had remained largely unchanged for decades. But for Vikas and Khushboo, this wasn’t just a “small business category” it was a massive, everyday problem hiding in plain sight.
Laundry is a daily necessity in every household, yet the experience around it has been consistently broken: late deliveries, missing garments, inconsistent quality, and zero accountability. For them, this wasn’t merely inconvenient, it was an opportunity.
That insight became the foundation of REVIVO a modern, tech-enabled laundry brand built not just to clean clothes, but to restore trust in an essential service.
What started from scratch without funding hype or shortcuts has today grown into a multi-crore business, serving lakhs of customers across NCR, and now gearing up for aggressive national expansion.
REVIVO wasn’t born in a boardroom it was born out of frustration.
Vikas and Khushboo observed that despite being a recurring service used by millions, the laundry industry lacked standardisation, technology, and professionalism. There was no reliable brand, no predictable service quality, and no customer-first mindset.
The question they kept coming back to was simple:
Why can’t laundry be reliable, tech-driven, and delightful?
That question turned into a mission to build a branded laundry experience that respects customers’ time, clothes, trust, and convenience, while also creating sustainable economics for operators on the ground.
Vikas Agarwal, Co-Founder of REVIVO, brings over 10 years of experience in corporate sales, business development, and marketing across multiple industries. Known for spotting inefficiencies in traditional businesses, he focuses on rebuilding them with modern, scalable systems. At REVIVO, Vikas leads strategy, product innovation, and customer acquisition, blending D2C marketing expertise with strong brand storytelling in a highly unorganised market.
Khushboo Gupta, Co-Founder of REVIVO and an FMS alumna, brings over 10 years of experience across research, analytics, consulting, and operations in consumer and professional services sectors. At REVIVO, she leads business development and large-scale operations, managing partnerships, supply chains, and execution to ensure consistent and reliable garment care. Her analytics-driven approach enables operational excellence and sustainable growth. Beyond REVIVO, she shares her entrepreneurial insights through her YouTube channel.
Together, their approach to building REVIVO is grounded in long-term value creation for customers through quality and convenience, for teams through empowerment, and for the ecosystem through innovation and responsible practices.
Over the past four years, Vikas and Khushboo have personally handled every critical function of REVIVO marketing, operations, technology, hiring, and customer acquisition in one of India’s most trust-dependent service sectors.
The journey was far from smooth.
In the early days, an accidental deletion of their Google My Business listings resulted in a staggering ₹50 lakh revenue loss and nearly a year of recovery. Instead of breaking them, the mistake reshaped their thinking.
They rebuilt smarter diversifying customer acquisition channels, strengthening operations, understanding local customer behaviour deeply, and realising a crucial truth:
“Indian service brands scale on reliability, local presence, and trust, not technology alone.”
This hard-earned learning is now embedded into REVIVO’s franchise model, ensuring partners don’t repeat the same costly mistakes.
From a modest beginning, REVIVO has evolved into a full-stack laundry ecosystem.
The brand has:
Served lakhs of customers across Delhi, Gurgaon, and Noida
Built end-to-end systems covering technology, CRM, order flow, and rider enablement
Created strong brand recall through bold, customer-centric marketing
Achieved profitability with repeat usage and strong customer validation
Today, REVIVO stands ready for multi-city expansion, with systems designed to scale without compromising service quality.
As the brand grew, one insight became clear: local entrepreneurs understand local markets best.
REVIVO’s franchising model was designed to empower city-level operators with a proven playbook, not experiments. Franchise partners receive structured systems, technology, marketing support, customer acquisition funnels, operational training, and the credibility of a fast-growing national brand.
The focus isn’t just on expansion it’s on partner profitability and sustainability.
About REVIVO
Founded by Vikas Agarwal and Khushboo Gupta, REVIVO is an IIT–IIM Ahmedabad led, DPIIT-recognised startup under Startup India, backed by Inflection Point Ventures (IPV) one of India’s leading angel investing networks.
REVIVO is a brand-first, tech-enabled laundry platform focused on demand creation, customer trust, and predictable franchise economics. With proven execution across NCR markets, the company is built to scale through standardisation and repeatable systems, not trial-and-error operations.
The vision is to build a 1,000+ store network across India, organising and professionalising the fragmented laundry industry while creating a trusted, neighbourhood-level service brand.
The Bigger Vision: Becoming the “Lenskart of Laundry”
REVIVO’s ambition is clear.
Over the next three years, the company aims to:
Build a 1,000+ franchise partner network in the next 3 years
Become a household name for reliable, tech-driven laundry services
Launch new formats including pickup services, B2B laundry, and express offerings
Deliver a consistent experience across every neighbourhood it operates in
The goal is simple yet powerful to become India’s most loved laundry brand.
A Movement for Builders, Not Just Business Owners
REVIVO isn’t just expanding locations it’s building an ecosystem.
It invites people who want to run a real business, generate sustainable income, and grow with structure and support. No fancy background is required only commitment, hunger, and belief in one’s city.
Because REVIVO isn’t just offering a franchise.
It’s offering a brand, a system, and a future.
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