PRESS RELEASE

Partspick Crosses 1 Lakh Cases Sold, Emerges as a Leading iPhone Case Brand for Style-Conscious and Protection-First Buyers in India

By Karostartup

Delhi-basedD2Cbrandbuiltonmade-to-orderfit,protection,anddesignnowserves60,000+ customers across India

New Delhi, India — Partspick, a New Delhi-based D2C brand specializing in premium iPhone cases, today announced it has crossed 1,00,000+ cases sold, with a growing base of 60,000+ customers across Indiaanddeliveryreachspanning26000+pincodesnationwide.Themilestonemarksasignificantpoint of growth for the founder-led brand, which has built its identity around a simple premise: a phone case shouldn't force a trade-off between protection and design.

FoundedbyPalashPalandAyushChaudhary,Partspickenteredacrowdedphone-accessoriesmarketwith a specific gap in mind. Most cases available to Indian consumers fall into one of two categories — inexpensive but flimsy, generic covers, or premium imported cases priced well beyond what most buyers arewillingtospendonanaccessory.Partspickwasbuilttoclosethatgap:casesthataremade-to-orderfor each exact iPhone model, ensuring precise camera and port alignment, at price points between roughly

₹599and₹1,199.

The made-to-order model has become central to the brand's customer trust. Rather than manufacturing genericcasessizedtofitabroadrangeofdevices—acommonindustryshortcutthatleadstoloosefits, misaligned camera cutouts, and blocked sensors — Partspick produces each case specific to the buyer's exact iPhone model, from iPhone 7 through the latest iPhone 17 series.

Growth in Numbers

1,00,000+casessoldsincelaunch
60,000+customersservedacrossIndia
26000+pincodesreachedthroughnationwidedelivery
Dispatchwithin24Hoursoforderconfirmation,deliverywithin2–5days

A Catalog Built Around Fit, Protection, and Personality

Partspick'scatalogspansseveraldistinctproductlines,eachtargetingadifferentbuyerneed—from everyday drop protection to gifting to self-expression:

Shockproof Armored Case — Reinforcedcornerbumpersengineeredforimpactabsorption, positioned as an affordable alternative to costly screen repairs for frequent droppers.
Sports Design Luxury Matte Case with Leather Grip — Amatte,anti-slipfinishpairedwitha leather-textured grip panel; the brand's top-rated case by customer reviews.
Leather Finish Case (Single & 3-Pack) — PU leather-finish exterior with anti-fingerprint coating;the3-packbundlehasbecomeapopulargiftingproduct,lettingbuyersrotatebetween three colors.
3D Fluorescent Colour-Changing Case — Anoveltydesignwithaglow/color-shiftprinteffect, growing quickly among younger buyers looking for a case with personality.
iPhone Premium Converter Case — GivesolderiPhonemodelsthevisualprofileofthelatest iPhone 17 Pro Max, letting customers refresh their phone's look without upgrading the device.

Why Made-to-Order Matters

Fit is one of the most common complaints leveled at budget phone cases in India — camera cutouts that sitslightlyoff,buttonsthatfeelmushyordon'talign,andchargingportsthatneedextraforcetopluginto.

Theseissuestypicallystemfrommanufacturersproducingasinglecasemoldacrossmultiple similarly-sized phone models to cut costs.

Partspick's production model works differently: each case is manufactured specifically for the exact iPhone model ordered, with camera cutouts, button placement, and port access adjusted per device. The company states this is a deliberate trade-off — made-to-order production takes marginally longer than pullingagenericcaseoffashelf,butresultsinatighter,moreprecisefitthatthebrandconsiderscoreto its product promise.

Built on Repeat Trust

With 60,000+ customers accounting for over 1,00,000 cases sold, Partspick's order data points to meaningfulrepeatpurchasing—customersreturningforasecondcase,whethertoswitchstyles,upgrade devices, or gift to friends and family. For a category often driven by one-time, price-led purchases, the brand views this repeat behaviour as validation that its combination of fit, durability, and design is resonating with buyers beyond a single transaction.

In Their Own Words

"WestartedPartspickbecauseweunderstandwhatitmeanstoprotectsomethingpersonal.For most people today, the iPhone isn’t just a device — it’s the most personal, most valuable thing they carry every day. Every photo, every memory, every conversation lives in it. We built Partspick because we love helping people protect the thing that matters most to them, without making them choose between protection and looking good."

— Palash Pal & Ayush Chaudhary, Founders, Partspick

Looking Ahead

Withthismilestone,Partspickplanstoexpanditsproductcatalogfurtheranddeepenitsdeliverynetwork acrossIndia,whilecontinuingtoinvestinthemade-to-orderproductionprocessthathasdrivencustomer retention.Thebrandaimstoremainago-tochoiceforbuyerswhowantacasethatfitsprecisely,protects reliably, and reflects their personal style — all without the premium price tag typically associated with imported accessory brands.

About Partspick

Partspick is a New Delhi-based D2C accessories brand offering premium, made-to-order iPhone casesthatcombineprotectionanddesign.FoundedbyPalashPalandAyushChaudhary,thebrandhassoldover 1,00,000 cases to 60,000+ customers across India. Partspick offers shockproof, leather-finish, matte, luxury, and novelty case designs across iPhone models from iPhone 7 through the latest iPhone 17 series.

Website: https://www.partspick.in

Instagram: @partspick.in

Contact: contact.partspick.in@gmail.com,+91-9717070060