“India’s consumer AI opportunity is massive and largely uncaptured. Our goal is clear: to build AI-powered apps that empower one billion Bharat users every single day.”
— Abhishek Kejriwal , Founder and CEO, Primetrace
An Indian startup had crossed 350 Mn downloads across its apps without anyone really talking about it. That company is Primetrace and in February 2026, it crossed ₹500 Crore in Annual Revenue Run Rate, ₹200 Crore EBITDA run rate, 50x revenue growth in three years. Primetrace had officially arrived, and India’s consumer AI space would never look the same again.
Primetrace was started in 2020 by four founders Abhishek Kejriwal Vipul Allawadhi Naveen Dewangan and Mohit Sharma on a notion that felt very simple , yet was actually quite bold. Billions of Indians were just waiting for AI-based products that were built around their real lives, not built from someone else’s market, not built from someone else’s Western playbook, but built for the way people in Bharat really lived, really thought, really behaved. At a time when most other consumer tech companies were racing to build the next great single app, Kejriwal went in a totally different direction. He built a house of apps, a portfolio of AI-native apps, each one built for a specific use case, built from scratch for the Indian user.
Today, Primetrace has created a house of apps that includes five category-leading products. Kutumb is a community platform used by over 2 lakh communities across India. Crafto AI is an AI-powered content creation app with over 20 crore users. Tarot AI delivers personalised AI-powered readings. Polo is an inclusive dating platform. Sundar AI is an image enhancement app built specifically around Indian aesthetics and preferences.
Every single one of these apps is ranked number one in its category in India. Together, they have crossed 350 Mn cumulative downloads.
Most AI products launched for Indian consumers today follow the same template. Take a foundation model built in the West, add regional language support, change the interface, and call it localisation. It works up to a point, but it never goes deep enough because the model underneath doesn’t truly understand the user. Primetrace refused to do that. Instead, the company built its own AI infrastructure using custom model training and proprietary datasets, creating an intelligence layer that understands how Bharat users actually think and engage. The results speak for themselves. OpenAI recognised Primetrace for surpassing 1,000 crore tokens in usage, and the company ranks among Google AI’s top service users in India.
In India’s consumer app ecosystem, profitability is the exception, not the rule. Most companies at scale are burning cash, hoping that unit economics eventually fix themselves. Primetrace built the unit economics first and scaled second.
The company focused on retention and engagement before it ever spent seriously on distribution. The logic was straightforward: if a product doesn’t hold users on its own, no amount of marketing can fix it. Prove the product first and then grow.That discipline delivered a ₹550 Cr annual revenue rate and ₹200 Cr EBITDA run rate in February 2026, with 50x revenue growth over just three years.
In 2021 Primetrace raised ₹250 crore in funding from Tiger Global and Peak XV Partners, formerly Sequoia Capital India. Both are among the most demanding investors in global venture capital, and neither bets casually on consumer apps.
But what stands out is that the funding story is not what defines Primetrace. At a time when fundraising announcements are often treated as proof of success, Primetrace has always let its operating numbers do the talking. ₹550 Cr ARR and ₹200 Cr EBITDA are not projections. They are actuals.
Primetrace is actively building new AI-native products targeting everyday consumer needs across India. A dedicated internal R&D team continuously scouts high-utility categories in the digital ecosystem, looking for the next problem that deserves a genuinely Indian AI solution.
The mission has not changed since the day Abhishek Kejriwal started this. Technology built for India, by India, to impact one billion lives every single day.
Three years in, with 350 Mn downloads, ₹550 Cr annual run rate, and a rare profitability story to its name, Primetrace is no longer just a promising startup.
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