Turn the outside noise down and follow your heart, because that’s what I did. I opened my business, handled everything the way I thought was right, went on Shark Tank, and got to where I am today because of sheer self‑belief and hard work. Parul Gulati – Founder & CEO
A few years ago, finding reliable hair extensions and styling products in India was a real challenge. Most options were either overpriced imports or low-quality local alternatives. Women who wanted to enhance their hair or simply feel confident often struggled to find products that actually worked.
Around 2016–2018, the Indian haircare and beauty market started shifting. Consumers were becoming more conscious about quality and results. Yet, there was still a gap — many global brands were too expensive, and affordable options often didn’t deliver what they promised, especially for Indian hair types and climate conditions.
Parul Gulati noticed this gap clearly. Through her work in acting and modeling, she had seen firsthand how women wanted hair solutions that were not only effective but also accessible and trustworthy. She realized this wasn’t just a business opportunity — it was a problem waiting to be solved.
Instead of jumping on trends or selling glamour, Parul focused on building a brand that solved a real need. With just ₹5,000, a small vision, and relentless determination, she started Nish Hair from her home, with her mother helping her handle production and orders. The goal was simple: high-quality, affordable hair extensions that made women feel confident in their everyday lives.
Launched in 2016, Nish Hair entered the Indian market as a home-grown, solution-focused brand. Parul Gulati didn’t start by offering a wide range of products. Instead, she focused on creating high-quality, reliable hair extensions that women could trust — products that actually worked for Indian hair types and everyday styling needs.
While many competitors relied only on celebrity endorsements or flashy marketing, Nish Hair combined product quality, authentic storytelling, and customer engagement. Parul focused on understanding what women truly wanted: confidence, convenience, and durability — all at an affordable price. Even in the early days, she ensured that customer satisfaction came first, handling orders personally and responding to feedback herself.
The result? From a small home-based venture started with just ₹5,000, Nish Hair gradually grew into a recognized brand in the Indian haircare market. Through consistent effort, strategic social media engagement, and word-of-mouth trust, the company began to scale steadily. Customers appreciated the quality, and the brand started earning loyalty that many new startups struggle to build.
The turning point came when Nish Hair appeared on Shark Tank India, where Parul shared her story and vision with honesty and authenticity. The brand secured ₹1 crore in investment for 2% equity, a moment that accelerated its growth and visibility. Since then, Nish Hair has expanded its product offerings, streamlined operations, and built a strong reputation across India.
What sets Nish Hair apart isn’t just the products — it’s the clarity of the brand’s mission. Parul built it on understanding her customers deeply, respecting their needs and budgets, and delivering real results without unnecessary gimmicks. From solving a gap in the market to building a fast-growing haircare brand, Nish Hair’s journey is a testament to how observation, dedication, and smart execution can turn a small idea into a crores-worth success story.
Today, Nish Hair continues to grow, empowering thousands of women and aiming for broader reach — both online and offline — while staying true to its founding principle: quality hair solutions that make women feel confident every day.
Nish Hair was born from a real struggle. Parul Gulati, an actress familiar with styling and personal grooming, noticed that finding high-quality, affordable hair extensions in India was nearly impossible. Women either had to rely on expensive imports or settle for low-quality local options that didn’t last.
Instead of jumping into trends or launching a large range of products, Parul focused on solving a real problem: reliable, high-quality hair extensions that worked for Indian hair types. With just ₹5,000 in her pocket and her mother’s support, she started Nish Hair from home — personally handling sourcing, packaging, and customer service.
Through hard work, authentic storytelling, and smart use of social media, Nish Hair slowly gained recognition. The turning point came on Shark Tank India, where Parul secured ₹1 crore for 2% equity, accelerating the brand’s growth. Today, Nish Hair is a trusted name across India, empowering thousands of women and proving that a small idea, executed with passion and persistence, can become a crores-worth success story.
Parul Gulati is the visionary behind Nish Hair, a brand that has redefined the haircare and hair extension industry in India. Born and raised in a small town, Parul’s journey is a story of ambition, resilience, and creativity. She started her career as an actress, appearing in TV shows like Yeh Pyaar Na Hoga Kam, and web series such as Haq Se, Selection Day, and Girls Hostel. While acting gave her exposure and insight into personal grooming, it also revealed a gap in the market for high-quality, affordable hair solutions for Indian women.
In 2016, with just ₹5,000 and a vision, Parul launched Nish Hair from her home. She personally handled sourcing, production, packaging, and customer interactions, turning every challenge into a learning opportunity. Her unique perspective — combining creativity, consumer understanding, and business acumen — helped transform a small home-based venture into a brand that now reaches thousands of women across India.
Parul’s leadership style is hands-on and people-oriented. She believes in understanding her customers deeply, building products they truly need, and creating a brand that empowers women to feel confident. Her dedication was recognized nationally when Nish Hair secured a deal on Shark Tank India, giving the brand both funding and a platform for rapid growth. Today, Parul continues to lead Nish Hair’s strategic vision while balancing her acting career, demonstrating that ambition and versatility can go hand in hand.
While Parul is the driving force, Nish Hair’s success is supported by a dedicated team that shares her vision. The early days saw her mother as her first partner, helping with production, packaging, and customer service — setting the foundation for a culture of commitment and quality.
Over the years, the team has grown to include experts in product development, quality assurance, marketing, and operations. Each member brings unique skills to the table, ensuring that Nish Hair maintains its promise of high-quality, reliable products while scaling to meet growing demand. The team operates with a shared ethos of customer-first thinking, innovation, and transparency — principles that continue to guide the brand today.
Together, Parul and her team have built more than just a haircare brand; they have created a community of women who trust Nish Hair to help them feel confident every day. From ₹5,000 to a crores-worth brand, their story is one of determination, vision, and the power of teamwork.
Got it! Here’s a short, story-style startup story for Parul Gulati and Nish Hair, in the same style as the Foxtale example:
Nish Hair’s mission is clear and heartfelt — to make high-quality, reliable hair solutions accessible to women across India, without compromising on quality or authenticity. The brand was created to bridge the gap between expensive imported hair products and low-quality local alternatives, offering extensions, wigs, and toppers that truly work for Indian hair types and everyday styling needs.
The focus is on products that deliver real results, crafted with care, durability, and user confidence in mind. Nish Hair emphasizes honest storytelling, customer education, and consistent quality to ensure that women feel empowered every time they use the products.
Looking ahead, the vision is ambitious. Parul Gulati aims to scale Nish Hair into a nationally recognized, crores-worth haircare brand, strengthen its offline presence, expand product innovation, and eventually explore international markets. Nish Hair is not built to follow fleeting trends — it is positioned as a long-term, trusted brand in India’s haircare and styling ecosystem, committed to empowering women through confidence, quality, and style.
Entering the Indian haircare market was not without challenges. Nish Hair faced stiff competition from established global brands and low-quality local alternatives. Convincing women to trust a new, home-grown brand required building credibility and delivering consistent quality from the very beginning.
The challenge was twofold: educating consumers about the benefits of high-quality hair extensions and hair solutions, and differentiating the brand in a crowded and price-sensitive market. Many competitors relied on celebrity endorsements or flashy marketing, but Nish Hair focused on reliable products, customer trust, and authentic storytelling.
By combining superior product quality with personalized customer experience and strategic digital outreach, Nish Hair carved out a niche for itself. Today, it stands out not just as a brand, but as a trusted solution empowering thousands of women across India, proving that consistency and authenticity can win in a competitive landscape.
Nish Hair has grown remarkably since its early days — transforming from a small, home‑based startup into a respected player in India’s haircare space. Today, the brand is valued at around ₹50 crore, reflecting strong market acceptance and momentum.
Its growth has been driven by:
• High‑quality hair extensions and styling products that resonate with customers’ real needs.
• Authentic storytelling and direct engagement on digital platforms that build trust and repeat sales.
• Strategic acceleration after Shark Tank India, where Parul secured ₹1 crore for 2 % equity, boosting visibility and credibility.
With expanding product lines and growing reach, Nish Hair is now focused on sustained performance and broader market expansion.
Nish Hair proves that success isn’t just about having a good product — it’s about understanding the market, building trust, and executing with consistency.
From a small home-based startup with just ₹5,000 to a ₹50 crore brand, Parul Gulati turned her vision into impact.
Today, Nish Hair stands as a strong example of how focus, authenticity, and smart strategy can scale a simple idea into a powerful haircare and styling brand.
Quick Share
