Popcorn & Company is a premium popcorn brand bringing gourmet popcorn flavors to Indian consumers.
The company was founded by Vikas Suri, who has spent decades in the popcorn industry.
The brand focuses on high-quality popcorn, unique flavors, and modern snack experiences.
After appearing on Shark Tank India, the company gained wider attention and investment.
For decades, popcorn has been closely associated with movies. Walk into any cinema hall and the smell of freshly popped corn instantly creates excitement.
But in India, popcorn was mostly limited to theatres. There were only a few standard flavors, salted, butter, or caramel. The idea of gourmet popcorn was still largely unexplored.
However, one entrepreneur had already spent years working behind the scenes of the popcorn industry.
That entrepreneur was Vikas Suri. For him, popcorn was never just a snack. It was an industry waiting to evolve.
Long before launching Popcorn & Company, Vikas Suri had already built a deep connection with the cinema food business.
In the early 2000s, he started a company called Kitchenrama. The company supplied popcorn machines, kernels, seasoning, and oils to multiplexes and theatres across India.Over the years, thousands of cinema halls began using these supplies.
In simple words, whenever people bought popcorn at many Indian theatres, there was a good chance the ingredients or machines came from Suri’s business. Because of this massive presence in the industry, he earned a nickname:
“The Popcorn Man of India.”
But while supplying theatres was a successful business, Suri realized something important. Popcorn had the potential to become a premium packaged snack brand, not just a theatre item.
With that vision, Vikas Suri launched Popcorn & Company.
The goal was simple but ambitious: Transform popcorn from a movie snack into a gourmet lifestyle product. Instead of selling only basic popcorn, the brand focused on creative flavors, premium packaging, and better ingredients.
Soon, the company began introducing exciting options such as:
Caramel popcorn
Cheese popcorn
Chocolate popcorn
Spicy Indian-inspired flavors
Sweet and savory flavor combinations
These flavors helped customers experience popcorn in a completely new way.
Unlike traditional snack companies that rely only on supermarkets, Popcorn & Company adopted a modern approach.
The brand focused on direct-to-consumer (D2C) sales, online platforms, and premium retail outlets. Popcorn also started becoming popular as a gifting product.
During festivals, celebrations, and corporate events, people began buying gourmet popcorn gift boxes instead of traditional sweets. This shift worked strongly in the company’s favor.
Popcorn was no longer just a snack for movie time. It had become a fun, premium food experience.
The company received national attention after appearing on Shark Tank India. During the pitch, founder Vikas Suri shared how deeply he understood the popcorn industry.
His decades of experience impressed the investors. Eventually, he secured an investment of ₹75 lakh from Namita Thapar. The investment helped the company expand its brand presence and production capacity.
But more importantly, the show introduced Popcorn & Company to millions of viewers across India.
With growing demand for gourmet snacks in India, Popcorn & Company has been steadily expanding.
The startup has built a strong presence in the premium snack category and continues to grow its customer base through online sales and retail partnerships. Following its investment and expansion plans, the company is estimated to have a valuation of around ₹25–30 crore, reflecting strong investor confidence in the brand.
The business is also supported by Vikas Suri’s decades of industry knowledge and supply chain expertise.
India’s snack industry is one of the largest in the world, but it is also evolving quickly. Consumers today are looking for better flavors, premium experiences, and creative food brands.
This shift is creating huge opportunities for companies like Popcorn & Company. What started as a business supplying popcorn machines to theatres has now grown into a consumer snack brand with national recognition.
And for Vikas Suri, the journey proves something simple but powerful:
Sometimes the biggest business ideas come from the smallest things.
In this case, it was just a handful of popcorn.
Website Link Best Gourmet Popcorns - Flavoured Popcorn Gift Hampers
Profile link (25) Popcorn and Co.: Overview | LinkedIn
Quick Share
Summary : Nutrimillets was founded by Vidya Joshi to promote healthy millet-based foods in modern diets. The idea started when the founder wanted to replace junk food with nutritious snacks for her children. The startup transforms traditional grains like jowar, bajra, and ragi into convenient and tasty food products.
