Company Name: RENÉE Cosmetics
Headquarters: Ahmedabad, India
Sector: Beauty & Personal Care (Cosmetics)
Founders: Aashka Goradia, Ashutosh Valani, Priyank Shah
Founded in: 2020
Website: www.reneecosmetics.in
Renée Cosmetics is a fast growing Indian D2C beauty and makeup brand founded in 2019 by Aashka Garodia, along with entrepreneurs Ashutosh Valani and Priyank Shah.
RENÉE aims to focus on innovative, cruelty-free cosmetics designed for modern consumers. It offers a wide range of beauty products that are easy to use, multifunctional, and suitable for everyday wear. Its target audience primarily includes millennials and Gen-Z consumers who are looking for trendy cosmetics that combine quality with uniqueness. The brand is known for its philosophy of “Raising the Bar of Beauty”, focusing on innovation and inclusivity in the Indian beauty market.
RENÉE Cosmetics was established in 2019 by television actress and entrepreneur Aashka Goradia along with entrepreneurs Ashutosh Valani and Priyank Shah . Aashka Goradia contributed the creative direction and brand identity, while Valani and Shah brought strong business expertise and experience in building consumer brands.
Before RENÉE, Valani and Shah were already known for building the popular grooming brand Beardo, which was later acquired by Marico.
Their experience in growing a digital-first business played an important role in shaping RENÉE Cosmetics as a modern D2C beauty company focused on innovation and online growth.
The founders of Renée Cosmetics recognized a growing change in preferences of young Indian consumers, shifting from traditional makeup brands to more trendy and experimental beauty products. However, many international brands were expensive and not always suited to Indian skin tones or climate conditions.
RENÉE was created to fill this gap by offering:
High-quality cosmetics designed for Indian consumers
Affordable pricing
Innovative product formats
Cruelty-free and dermatologically tested formulas
The brand quickly differentiated itself by launching multi-functional beauty products that simplify makeup routines.
RENÉE Cosmetics offers a wide range of beauty products across multiple categories.
The brand offers foundations, primers, concealers, and compact powders designed to provide smooth coverage suitable for Indian skin tones.
RENÉE’s eye category includes eyeliners, kajals, mascaras, and eyeshadow palettes. Many of these products are designed to be long-lasting and waterproof, making them suitable for India’s humid climate.
Lip products are among the brand’s most popular offerings, including liquid lipsticks, lip crayons, and lip glosses.
One of the brand’s standout innovations is the Fab 5 Lipstick, a single lipstick that contains five different shades in one stick, making it convenient for users to carry multiple shades in one product.
RENÉE is widely recognized for creating unique hybrid beauty products, such as:
Multi-shade lipsticks
2-in-1 makeup products
Compact beauty kits
These innovations helped the brand stand out in a competitive beauty market.
RENÉE operates primarily on a direct-to-consumer (D2C) model, selling products through its official website and major online marketplaces.
The brand has built a strong presence on platforms such as:
Amazon
Flipkart
Nykaa
By leveraging online platforms, RENÉE was able to reach millions of customers across India within a short period of time.
The company has also started expanding into offline retail through beauty stores and modern trade outlets, allowing customers to experience the products in person.
RENÉE Cosmetics has gained considerable attention from investors because of its fast growth in India’s rapidly expanding beauty and personal care industry. Since its launching in 2019, Renée Cosmetics has raised approximately ₹650-₹690 crores, through multiple funding rounds, reflcting strong investors such as Edelweiss Financial Services, Evolvence India, Playbook Partners, and Midas Investments in its latest Series C round, Renée about ₹250 crores Following this round, the company’s valuation climbed to around roughly ₹1,650 crore.
The company has also raised funding from investors including Equanimity Investments & 9Unicorns. These investments have helped the company expand its product development, marketing, and distribution capabilities.
Since its launch in 2020, RENÉE Cosmetics has experienced rapid growth in India’s beauty and personal care sector.
The brand has scaled quickly due to:
Increasing demand for Indian beauty brands
The growth of online beauty shopping
Strong social media marketing
Unique and innovative product offerings
Within a few years, RENÉE became one of the fastest-growing digital-first beauty brands in India.
RENÉE has developed its brand identity mainly through strong digital marketing strategies and collaborations with influencers.
The company actively works with professional makeup artists and lifestyle content creators to promote their products. Platforms like Instagram and YouTube also play a key role in promoting the brand’s products.
Short tutorials, product reviews, and influencer collaborations help the brand connect with young beauty enthusiasts across India.
RENÉE Cosmetics plans to continue expanding its presence in India’s fast-growing beauty market.
The company aims to:
Expand into more offline retail stores
Launch new innovative beauty products
Strengthen its international presence
Increase its reach in tier-2 and tier-3 cities
With rising demand for Indian beauty brands and digital-first cosmetics companies, RENÉE is positioned to become a major player in India’s beauty and personal care industry.
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